Reef-wide rebranding: Shark Dining reopens with fresh locations

A main fixture of the Don Taft University Center, Razor’s Reef, has finalized a rebranding, featuring new restaurants and a variety of additions to the menu. Working with Shark Dining and a private consulting company, the university has improved the dining services on campus. Razor’s Reef and other Shark Dining operations have moved to be fully retail-based with a self-checkout option.

Below are some new restaurants being offered.

Student Choice

“We have a student choice, which has been very popular so far. We have over 500 votes from the previous couple of weeks,” said Jenifer Brinkman, director of marketing for Shark Dining. “We launched the brand stir crazy, which has been widely popular as well. And as well as the voting has started for the next menu cycle.”

The Student Choice venue, the first brand visible when you enter from the UC Spine, features a rotating menu voted on by students. Students can choose from a variety of themes and vote on Shark Dining’s Instagram, @SharkDining.

Urban Revolution

Urban Revolution is the campus’ only location for exclusively halal meat. It offers rotisserie chicken along with vegetables, proteins and side dishes. While other places on campus do not provide exclusively halal options, the markets in the UC, Parker, HPD and Law buildings also offer premade halal and kosher items.

Herbivore

“Herbivore is a fully plant-based station with build-your-own bowls, including different plant-based proteins and vegetables,” said Brinkman, talking about her favorite on campus brand. “All of the signature bowls there are named after various trees and plants around NSU campus.”

Customizable Options

Freshcorner has been a fresh and healthy option on campus for years. Now with a new location in the center of Razor’s Reef, Freshcorner will be split into two different locations, with the new location offering customizable smoothies and açai bowls and the old one offering savory rice bowls.

“We expanded the offerings there, which allowed us to focus on specific things such as smoothies and açai bowls, and then the other fresh corner location focuses on salads and bowls.”

College Ave Subs, formerly Mondo Subs, is Razor’s Reef’s customizable sandwich shop. A classic option, this restaurant has multiple sandwich options to choose from.

Ciao Bella is an Italian American dining option. With customizable pasta and pizzas, Ciao Bella offers a variety of flavors to its customers.

According to Jason Fitch, director of dining for the department of business services, Shark Dining is working with NSU’s Undergraduate Student Government Association by regularly holding food service advisory meetings.

“We do welcome all students to show up,” said Fitch. “The feedback is very important to us. We know for the students who live here on campus, it gets boring, the same types of food all the time. We like to change, change them and that’s one of the reasons we added that student choice station.”

For more information, check out NSU Student Dining.

About the Author

Eric Mason
NSU professor in the Department of Communication, Media, and the Arts, advising The Current on online distribution and web design.

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