This year, NSU Athletics launched #ThePowerinBroward, a new brand campaign highlighting the program’s championship tradition and connection to the local community.
“We’ve got 15 national championships, and we are turning out All-Americans and conference championships, so I think it really speaks true to who we are,” said Ryan Romero, interim director of athletics.
The campaign builds on the foundation of #SharkCounty, the brand campaign created last year.
“#ThePowerinBroward really is just like #SharkCounty’s little brother or little sister,” said Joshua Raphael, athletic communications coordinator. “#SharkCounty is still the big umbrella. At the end of the day, #SharkCounty isn’t going anywhere. It’s kind of like an extension of #SharkCounty,”
Raphael said the identity reflects the program’s development.
“At one point, we were #HungryForMore. We were striving for excellence, and that kind of evolved into Shark County, wanting to be Broward’s team—being that team where it’s like we are Broward County in a sense,” Raphael said. “Over time we won countless championships, we’ve had countless wins, a lot of academic honors, and it gets to a point where you get confident in your abilities and why we wanted to stamp ourselves as #ThePowerinBroward,” Raphael said.
Julianna Imbuzeiro, senior volleyball player and Student-Athlete Advisory Committee (SAAC) president, said they do so much to stay in touch with the community and do what they can to give back to the people that support them in the area.
“#ThePowerinBroward emphasizes the power that we hold in our community, not only through athletics, but who we are as people and athletes,” Imbuzeiro said.
NSU is the only NCAA college athletics program in Broward County.
“We’re trying to bring the community together. I think a big thing for us is, as much as we want to highlight Nova Southeastern, we also want to highlight our county,” Raphael said. “At the end of the day, especially when it comes to our home events, the community is a big help for us, whether it be sponsors or the fans, and we wanted to tie in something with that and grow that bond and grow that relationship between our community.”
Romero said he is proud of the marketing and communications team and looks forward to the future.
“I just want to expand on the success that we had and hope that we can gain a little bit more momentum and win a couple more championships for our fans,” Romero said.
Imbuzeiro said there is excitement among the student-athletes to be known as #ThePowerinBroward, and they plan on using this campaign as motivation.
“I think taking ownership of it, like being proud and using this proud feeling to continue to push us to be better and to actually live up to its name or else there’s not really a point,” Imbuzeiro said. “I think everyone is just really excited to be known for this and just take that and run with it.”
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